Mr. Ian Eagan, Overdrive Media Direct
4700 L.B. Mcleod Rd
Suite 4
Orlando, Florida 32811 Ian, OK, you are now a 'made man'. The first sale I'll admit, I had my questions. $250,000 later and I still thought you were a salesman, but was pleased with the results. Three weeks later, with no blowback from such a sale, and you were on my 'will use again' list.
Two sales later, $155,000 and $185,000 and in this economy and you have my business. Each time, your team handles business, objections and opportunities with the best I've seen in 10 years. Plus, each time, our staff picks up some new lease on life due to the methods you and your crew display.
Please, do not hesitate to have any of your prospective clients call and ask me anything.
Again, you are now a 'made man'. Look forward to more success in the future.
Don DeMartino
DDM Marketing/ Cowboy Automotive Dealerships
Ian Eagan Vice President Overdrive Media Direct Just wanted to take a moment and thank you and your staff for all the traffic that was generated off the last direct mail piece we did over the weekend. As you know this was our 7th mailer with Overdrive and im still astonished by the amount of traffic that your team can drive to our blacktop. We generated over 1200 ups and over 150 units in a 5 day period. Thanks again for your professionalism and the excellent results that you produce time and time again. Sincerely, MJ Lofland Director of Sales and Finance IG Burton Milford and Seaford
Ian, Just wrapped up another great event with you and Overdrive and since this will have been our 8th event that has got the job done for us, I've finally decided that you’ve earned a Thanks! I have to tell you, I get 30 phone calls a day every single day and out of all those phone calls you’re the only one that stuck with me month in and month out. Even when I told you on many occasions to go pound sand. If I recall correctly it took you about 6 months of calling telling me of dealerships that were having great results with your company for me to pull the trigger. Even though you pissed me off to wits' end and bugged the crap out of me, I am so grateful that you did. All playing aside Ian, I am so thankful and grateful that you stuck with Roberts Toyota and myself even through all the hang ups and all the curse words because now I consider you part of the family. You guys come in here every time with professionalism and at the end of every sale we have 40 to 50 units delivered with no brain damage and clean up after your boys leave. I know Mr. Roberts personally gave you a call last week thanking you and it's about time for me to do the same so THANK YOU!!!! You did exactly what you said you were going to do over the phone 2 years ago and you’ve continued that trend ever since. I look forward to our next event and continuing the tradition of success between both parties. If you have any potential clients that need a good explanation of what you guys don’t hesitate to pick up a phone and have them call me. Fred Alexander General Manager Roberts Toyota Columbia, TN
I have done extensive work with this company. They will deliver more traffic than anyone else in the country, that I can promise you. It is unusual to say this about staffers but they are by the book and do things the right way. I used them more in Louisville on mail only, but where they really are great as a staffed event. It is not uncommon for them to deliver $125,000 -$200,000 during a staffed event. If it were me and I was going to do a staffed event there is no doubt I would pick Overdrive!
Best,
Billy Kia of Clarksville
The team from Overdrive Media Direct has been awesome to work with from the very beginning. We've been doing business with them for almost a year through their staffed events. From their Production team, to the sales team, the group has always performed! The sales team is hard-working, professional, and most importantly, ALWAYS delivering results! Every event has generated over $4,000 per unit, and we have never sold less than 35 units. The team works to maximize profits, while still assisting us in moving old-aged and new units in the process.
I've worked with several staffed-event Companies in my 30+ years in the business, and have found Overdrive to be, if not the best, one of the best!
Best regards,
General Manager Toyota Dealership Richmond, IN
As a 20 year GM with Coastal Hyundai/Mitsubishi I must say that Overdrive Media Direct and their entire staff are absolutely a pleasure to do business with. Just ran a 5 day sale at my Hyundai and delivered 75 units! The traffic is unbelievable from their events. I would let all know that if you want to increase your business right now, call Overdrive!
Regards,
Tony Pappas General Manager Coastal Hyundai/Mitsubishi
Our group has done 15 sales with Overdrive Media Direct/ IAM. They hold their management team and sales people to a higher standard and gross is never a concern. The marketing is the most effective I've seen in a long time. We are averaging almost 600 ups and 45 to 50 deliveries during our sales. Over the past 10 years, we've used a lot of sales companies, but have found them to be the best we've seen.
Craig Salerno (GM)
Carbone Honda Toyota Hyundai (Bennington, VT) 802.447.3321
It is against my personal belief to recommend a vendor to another car dealer, but I am more than happy to do so for IAM and Overdrive Media Direct. I have had numerous sales with them since 2007 and we could not be happier. All of our deals get funded, customers are happy, grosses are $4,100.00 a copy, and everything sticks. It even helps my sales mangers learn how to desk a deal properly! I also seldom have aged inventory when they leave. These guys are not your typical company, they are the real deal!
Doug Waikem (Owner)
Waikem KIA Hyundai Mitsubishi (Canton, OH) 330.478.0281
We never considered a staffed sale until one of our lenders recommended Overdrive/ IAM. I was a little nervous at first, but can say confidently they are awesome! Our first sale started in blizzard. 5 days and 3 feet of snow later, we saw over 600 ups and did well over $100K in gross profit. Last month, our second sale did over 800 ups, 51 deliveries and almost $200K in gross profit. The team was great! If you're considering a staffed sale, you won't find a better company!
Brad Gilman (GM)
Right Wheels (Derby, VT) 802.766.2100
Before doing business with IAM and Overdrive Media Direct, we did staffed sales with a lot of other companies and had mostly bad luck with results. In 2007, we did our first sale and since have done 17 more consecutive events. Not all have been 'home run' sales, but we made money with each sale. The sales guys are top notch, write clean business and treat my guests well. I get a lot of calls from sale companies, but will only use IAM/Overdrive Media Direct.
Dean Harms (Owner)
Harms KIA Subaru Nissan (Janesville, WI) 608.314.0800
After using 4 or 5 other event companies, IAM/ Overdrive Media Direct is the only one I would ever consider writing a testimonial for. Their operators know how to deliver a lot of profit without creating a mess. We've done direct mail and staffed sales together since 2006 and find them to operate on a higher level compared to the other companies we used in the past. Our sales continue to produce over 600 ups and gross profits averaging between $175K and $225K. Transaction quality is good and we do not have funding or customer service issues after any of their sales. Our Mitsubishi and KIA stores are in the top 10 nationally for volume and IAM/Overdrive Media Direct is an integral part of our success. I can say with certainty, we would not use another staffed sale company.
Pete Mueller (Owner)
Mentor Mitsubishi KIA (Mentor, OH) 440.953.1000
Over the past 10 years, I have used a lot of staffed sale companies with mixed results. I switched to IAM/Overdrive Media Direct in 2007 and haven't looked back. I've had good results and like having them in my store. They operate on a much higher level compared to the other companies I've used.
Bill Richardson (GM/Owner)
Tom Wood Honda (Anderson, IN) 765.642.8879
We have done 6 sales with IAM/Overdrive Media Direct. Our gross profits have increased every time We're averaging over 60 deliveries per sale and our last sale generated $221K in gross profit. Also important to me is we deliver 25 to 30 new KIA's during each sale. They help us reach our stair step money every time!
James Clark (GM)
Mentor KIA (Mentor, OH) 440.953.1000
I have done sales with IAM/Overdrive Media Direct since 2007 and would not consider using another company. We are a small store in a small market and I had concerns about how my customers and employees would be treated. Their sales people treat my customers with respect and my staff enjoys having them back each time. My results are always good, delivering 35 to 40 units during our sales and do not have post sale customer or funding issues.
Brent Wyant (Owner)
Barnes Baker Motors (Trenton, MO) 660.359.4461
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