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Staffed events are the centerpiece of any successful dealer's marketing and sales plan. At Overdrive Direct Marketing, we know that the day or the weekend that your sales event runs is only the tip of the iceberg. It represents an investment of time and resources beforehand that would be impossible for an active dealership to manage itself.
Overdrive Direct Marketing takes ownership of all those preparations on your behalf. We bring the expertise and manpower needed to run a lucrative event that serves everyone's needs -- dealer, customer and individual salesperson alike. We design and target your direct mail advertising, create your marketing materials and media buys and prepare your store and lot for event day. We provide your staff with one of the most intuitive hands on training experiences that can be used on the day of the event as well as to build a successful career going forward.
Most importantly, the Overdrive Direct Marketing team is with you on "game day" to ensure the success of the event. We bring the best of the best to the table so that all parties involved are put in a position to win. From greeting every customer to the delivery of the vehicle, Overdrive Direct Marketing sees you through every aspect of a successful event. |